eXtreme Restraints Launches Strict
Leather Line
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By Anne Winter
Wednesday, August 1, 2007
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HUNTINGTON BEACH, Calif. — Fetish specialty retailer eXtreme
Restraints has launched its first branded line of high-end restraints
and bondage gear, Strict Leather.
Inspired by the need for high-end, high-quality leather goods
at a reasonable price point, XR President Ari Suss told XBIZ
that he set out to design and manufacturer his own line of cuffs,
collars and other restraints to develop his company's own collection.
"It takes all of our years of experience," Suss said, "finding
what customers want, fine tuning it and having it made under
our own brand name."
Suss said he found a partner with 20 years in the BDSM realm
to oversee and train a group of manufacturers located outside
of the U.S. who hand-stitch the products, rather than machine
stamp them in factories in China.
"That's the competitive edge," Suss said. "The individual overseeing
it is from California, an American, and knows what we're looking
for. We are able to produce the same quality gear that is made
in the U.S. at more reasonable price, and the quality didn't
suffer."
He said he looked at the leather gear coming from other top
adult manufacturers and said the quality was entry-level at
best, unlined with raw edges. The Strict Leather line not only
is lined with the same soft leather that it is made from, he
said, its silver hardware and design make the products as attractive
as they are effective for both beginner and hardcore bondage
play.
The first installment of Strict Leather includes 16 items and
is available at XR's wholesale
website. Suss said the collection is ready and in stock
for immediate purchase for online adult retailers.
Suss said the products are not packaged for individual sale
in brick-and-mortar stores — another money-saving decision —
and many outlets purchase the products in bulk and create their
own glass shelving and display cases to showcase the high-end
collection.
Suss said he is looking at developing collections of penis enlargement
products and specialty electrosex stimulation gear to expand
XR's personal product line.
Source: http://xbiz.com/news/82600
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